Thursday, 25 September 2014
Existing production logos.
I decided to create a mood-board of many existing production logos in order to get a greater idea of what seems to work and to include in our own. I can see from many existing companies that the use of the film reel and the film its self is a popular option. Many of the existing companies also use film or media related puns. For example ; Reelium, Take Two. Many companies tend to keep the colour schemes of their logos really simplistic by using black and white. I believe this can be really effective as they are memorable due to their simplicity. The most familiar of these production logos include; Walt Disney, 20th Century Fox, Universal and New Line Cinema. I find that the most original of these logos are the independent companies. For example; Grow Production is extremely unique along with HandMade.
For our own production logo we believe that the use of a film strip is really quirky and really exaggerates what the company is. From looking at these existing companies i now have a greater idea of what to include in our own logo in order for it to be memorable.
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