Viral Advertising

This is a viral advertising campaign that was created in order to promote 'The Dark Knight'. This took a different approach to many viral advertising campaigns as this allowed the audience to physically get involved as a new game was created simulating that normal towns and cities were Gotham city. It allowed people to try and make themselves worthy of being part of the jokers team. Fans of the franchise found this an amazing way to advertise as they were encouraged to get involved.


This is one of my personal favourite viral ads as it allows people to get involved and experience the role of a character within the film. I like how tense it is and how the people really wanted to get involved to try and win the tickets.