Laura Mulvey was a feminist film scholar who analysed Hollywood cinema and argued female characters were represented as passive objects of male desires. She believed there were 2 roles of a female character:
- Erotic object for characters
- Erotic object for the spectators
Richard Dyer draws on Mulveys work to argue that ways of looking reasurts male dominance.
Dyers Typography - 4 questions to ask of a representation:
- What is represented?
- How is this representitive of social groups?
- Who is responsible for the representation?
- What does the audience make of it? Responses not always the same
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