Viral Adverts are methods of advertising videos or messages to a large audience. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral marketing may take the form of video clips, interactive games, images, text messages, emails or web pages. The ultimate goal of marketers interested in creating successful viral marketing programmes is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.
After viewing several viral ads on YouTube, I chose the viral ads shown above. These two ads for the films 'Carrie' and 'Devils Due' share the same horror genre of our film therefore i chose to look at them in more detail.Getting the public to take part can help create a viral effect, shown in the above ads and other examples such as T-Mobiles Dance Video. This was filmed in Liverpool Street Station where a flash mob technique got passers-by to join in a dance. This received 30m hits on YouTube and showed that getting public involved was successful.
No comments:
Post a Comment