Evaluation - Question 3

What have you learned from your audience feedback?



PLANNING
After doing some research into genre we decided to go with the horror/thriller genre for our film. We then needed an idea of what would happen within our film. After looking at a number of ideas and researching other existing media products, we came up with our final idea. The final idea for our film was mainly inspired by the existing media product 'Strangers'. Having come up with an idea for the film, we then needed to have some feedback from our target audience and did so through a video questionnaire. The feedback we received was extremely positive which was encouraging. Our target audience particularly liked the idea of the ending in which we subverted the stereotype of girls being the weaker gender. The audience seemed to think that the age certificate of the film should be a 15 and this was helpful as beforehand we were unsure as to what we thought it was. Overall the feedback was positive and we felt that the idea was a good one for our film.

ROUGH CUT
From the feedback we had enough knowledge and opinions to film our first rough cut of our film.




Uploading the rough cut of our film was incredibly helpful as it enabled us to get some more feedback from our target audience. We uploaded it to YouTube and then created an online questionnaire in which the audience could fill out and send to us. The feedback was again rather positive and at the same time it was extremely helpful as we were able to take on board some of the suggestions. One of the suggestions we got from the audience was to add some background music. The audience was specific, saying that they though we needed something spooky, mysterious and the word 'eerie' was used. We definitely agreed with this and we felt that it would be a good way of building up tension within the film. There were also certain shots in which the audience thought we could remove and add to our film in which we agreed. The online questionnaire for our rough cut was a big factor in helping our final film to be successful and we as a group were very happy that we decided to do it.

FINAL FILM
Taking the feedback into account we were then able to start filming again. Unfortunately, the actor we used within our roughcut wasn't able to continue to act so we had to find somebody else. This was extremely unhelpful but we managed to catch up on the deadline after lots of hard work from ourselves and the new actress. We uploaded our final film and again made an online questionnaire for our target audience to fill out.



The questionnaire results came back and we couldnt have been more pleased with them. 9/10 people said that they understood the storyline and that they loved the concept of it. They also said that they really liked the background music that we added and said that it added a feeling of tension to it. Overall I am very happy with how our film was reviewed by our target audience and feel that it was a success. I also feel that the film goes well with the poster and the radio trailer, as they all have a feeling of consistency and professionalism about them.