Friday, 20 March 2015

Audience Theory - Richard Dyer's Theory of Entertainment and Utopia

Richard Dyers Theory of Entertainment and Utopia
  • Wrote about stars/entertainment
  • Looks at aspects of entertainment
  • Why do you choose a certain film?
Utopian Sensibilities
Utopian categories of entertainment >>>>>

Energy - action scenes/dance sequences/quick editing/fast paced music = gives energy to viewer
Intensisty - mellodrama lives - experiences of extreme highs and extreme lows. We dont get much in everyday lives.
Transparency - tell how characters feel to show you whats happening in the film = clear and open
Abundance - Entertaining to viewer as film shows someone starting off with nothing then ending up with an abundance of everything = nice to see/experience is themselves
Community - being with other people - If you are a lonely person and a film shows people being together, you are entertained and feel less alone.

If you lack something and a film gives you it = entertained
 
Richard Dyer, lecturer in film for the Universities of Keele and Birmingham in Britain, makes a case for entertainment as a utopian sensibility. He says:
 
“The notion of entertainment as in some sense utopian — expressing ideals about how human life could be organized and lived –is implicit in what the most widespread assumption about entertainment, namely, that it provides ‘escape.’ Entertainment offers the image of ‘something better’ to set against the realities of day-to-day existence.”
 
Dyers Utopia theory is also linked with the Uses and Gratification Theory as audience consume media products with a clear set of pleasures to draw from that experience. The Utopian theory includes gratification that allows people to escape from their real lives as their reality is full of negativity and unfullfilment, therefore the 'mediated' world represnts an escape.

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