Friday, 27 February 2015

Semiotics Theory Lesson

Semiotics = study of signs.

Paradigm

  • Ideal example of something. A list of something that all have something in common. 
  • For example, cowboys/ranch/horse/guns = paradigm of a Western film
  • E.g alphabet/math symbols/type of hat/music note 
  • E.g in film; cuts and dissolve changes the meaning 
  • 3 types of signs = 
  • Symbols - only understand because you've learnt it 
  • Indexes - Direct connection with something 
  • Icons - Looks like something 
Syntagm 

  • Combination of signs you put together.
  • E.g Cat changes to Hat when one sign is changed - changes meaning 
  • E.g an equation - 1 + 1 = 2 or 1 x 1 = 1
Substitution (The Communication Test)

  • Changing a sign for another sign, which changes the meaning from the paradigm. 

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