Radio Trailers

Another great way of advertising films is through radio and more specifically, radio trailers. Many people across the world are constantly listening to the radio whilst commuting from place to place so it is a huge market to aim at.  Below is an example of a typical film radio trailer.
http://mp3.radio-ads.co.uk/cd/Cr01D38E512_128.mp3
The above link mainly consists of a voiceover talking about the reviews in which the film has got. The reviews are from major newspapers and other types of media. They include this as a way of trying to make the film sound good to the audience as people listen to major newspapers as they see them as being reliable sources. It also includes reviews from major newspapers that give an indication to the audience of how good the film is. The radio trailer lasted around 20 seconds and after doing further research I found that nearly all of the radio trailers lasted the same duration. The main actors of the film are also mentioned which may attract a specific audience. this will be the case as if the audience like a certain actor then they may be obliged to see the film. Most of the radio trailers finish with the name of the film and this is something that will be ideal for us to include within our own radio trailer. It is done so that it is the last thing the audience hears and this will mean that the name of the film will be implanted into the audiences mind. Radio trailers only engages with the audio senses which mean we have to include a mixture of diagetic and non-diagetic sounds in our own trailer. The genre of our film has a huge effect on this in the sense that we need to use specific sounds that will scare the audience.