Radio Trailers.

Radio is another way of advertising a film. The trailers themselves should include things such as music from the film, sounds/ talking from the film, voiceovers exaggerating aspects of the film and giving statistics given by newspapers etc.

I decided to look into different radio trailers and how they're different from each other and to get a better understanding of what is involved in them.  However, when i started to do so i found it quite difficult to actually find radio trailers. Eventually i came across a website which had a database full of film radio trailers.   http://archive.rab.co.uk/radio-ads-2014/advanced-search?sn=trailers

The first radio trailer i found which had some sort of relevance to our own film was named 'The Cold Light Of Day'. I found that this film takes turns in using voiceover and dialogue from the film to demonstrate aspects of the film that are most exciting to entice the audience. All this is coupled with tense music playing within the background to build suspense throughout the trailer making the audience want to go out and see it. The duration of the trailer is only 20 seconds but packs in all it needs to in order to successfully advertise the film.
http://mp3.radio-ads.co.uk/cd/Cr01B1EB512_128.mp3

The second radio trailer i found was for a movie called 'Now You See Me' which again uses the same techniques such as upbeat music for tension. It starts out with dialogue from the film followed by voiceover suggesting what the critics thought of the film. The trailer its self only lasts 20 seconds in order to keep it quite interesting and more intense. However, the 20 seconds allows lots of information to be packed into it.
http://mp3.radio-ads.co.uk/cd/Cr01C31A59D_128.mp3