What is viral advertising?
marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
One of the biggest and most popular examples of viral marketing is through social media websites such as facebook and twitter. Below is a video I have found that examples viral advertising.
Although we are not required to do so for our portfolio, the research I have done into this type of marketing has shown me another technique of attracting an audience to your main product. From statistics, I have also found that viral advertising is one of the most successful ways of marketing a product.
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